Abstract
This paper investigates and measures the competency and performance of food & drink products of various organizations of Saudi Arabia in the Middle East region. The study primarily uses organizations, past data and records, and, secondly, customer satisfaction surveys by applying a structured questionnaire. The areas of the research focus on a variety of food & drink products, customer satisfaction, Industry resources, and socio-economic impact on the country. The key findings of the study focus on the determination of distinguishing performances and customers' expectations. Measuring the performance of these products emphasize immediate and meaningful outcomes from the Industry and customer's preferences and expectations. The competency & performance of the food & drink products have evaluated with defined satisfaction criteria that show the opinion of the people about these varieties of products of Saudi Arabian companies. This study finds that customers are happy with the products. However, producers must further enhance product quality to meet and compete with new products entering the market.
Disciplinary Business Managemen (Marketing (C) 2020 INT TRANS J ENG MANAG SCI TECH.