Abstract
Fresh cut kiwi fruits are gaining popularity among consumers due to increased nutrition, health, and convenience. In this study ultrasound treated fresh cut kiwifruit slices were coated with different concentrations (0.6, 0.8, and 1%) of chitosan. Sensory evaluation was conducted in linguistic terms for the kiwifruit slices with a panel of 15 well-trained judges to understand the consumer preference. The linguistic approach was analysed and decoded using the fuzzy logic modeling approach to find the best sample and quality attribute responsible for consumer preference. The slices with the highest defuzzified scores were obtained for the 1% chitosan-coated sample. Ranking of kiwifruit slices was based on defuzzified scores was S1>S2>S3>S4, while ranking of the quality attributes was smell>taste>color>texture. Therefore, the fuzzy logic modeling could be a practical approach for finding the consumer preference of fresh cut kiwifruits, thus increasing product marketability.