Abstract
The global financial crisis, increasing corporate bankruptcies, hypermarket competition and demands of corporate social accountability have forced corporations to allocate substantial resources for corporate social responsibility (CSR). The CSR literature investigates its influence on corporate financial performance. In the context of behavioral finance most of researchers focuse on institutional investors to study influence of CSR on investment decision. They consider it worthless to investigate the behavior of individual/small investor towards CSR. But strong relationships with small individual investors have fundamental importance for corporations. This research plugs this gap by analyzing the influence of CSR on investors' decision-making process and edificing investors satisfaction and loyalty. This is an exploratory study based on primary data collected from individual/small investors. Significant influence of CSR upon in satisfaction and loyalty is observed in Pakistan.