Abstract
This study analyses the psychological dynamics of interactive, politically engaged Twitter usage amongst Saudi Arabian women, focusing on the feminist hashtag #StopEnslavingSaudiWomen. The social media analytic tool Keyhole was used to track tweets in both Arabic and English for the hashtag #StopEnslavingSaudiWomen, over a period of one month, from 29 March 2017 to 28 April 2017. Following the application of exclusion criteria, the total number of tweets was 7,219. Tweets were then coded and analyzed using the thematic analysis (TA) approach. Final theme categories were shared common experience of subordination/shared identity, illegitimacy, cognitive alternatives, leadership, third-party support, and oppositional disruption. Results suggested that Twitter offers a means of social psychological resistance, but that this resistance is performed in ways partially determined by the affordances of the medium in question, and by the wider context of Saudi Arabian society.