Abstract
The article analyzes why colleges and universities should strengthen innovation and entrepreneurship education based on "mass entrepreneurship and innovation"' First, we conduct a questionnaire survey on the status of college students' innovation and entrepreneurship attitude and use nonlinear methods to construct an evaluation model of innovation and entrepreneurship capabilities to evaluate students' innovation and entrepreneurship capabilities quantitatively. Finally, we verify the effectiveness of the combined evaluation model through data on the innovation and entrepreneurship activities of college students. The research results can provide a new idea for appraisal of college students' innovation and entrepreneurship ability.