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Consumer Adoption of Self-Service Technologies in the Context of the Jordanian Banking Industry: Examining the Moderating Role of Channel Types
Journal article   Peer reviewed

Consumer Adoption of Self-Service Technologies in the Context of the Jordanian Banking Industry: Examining the Moderating Role of Channel Types

Abdullah M. Baabdullah, Nripendra P. Rana, Ali Abdallah Alalwan, Rubina Islam, Pushp Patil and Yogesh K. Dwivedi
Information systems management, Vol.36(4), pp.286-305
02/10/2019
DOI: https://doi.org/10.1080/10580530.2019.1651107

Abstract

Computer Science Computer Science, Information Systems Science & Technology Technology
This study aimed to test if the impacts of the main predictors of customer intention and adoption of self-service technologies (SSTs) could be moderated by channel type. The required data were collected from a convenience sample of Jordanian banking customers using a survey questionnaire. The results of the X-2 differences test also indicate that there are significant differences in the influence of the main predictors due to the moderating effect of channel type.

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