Abstract
The main aim of the study was to determine factors, that influence brand awareness in the leather footwear industry in Ethiopia. Four determinants like brand perception, advertising, perceived quality, and product innovation, were kept in mind while doing this research. The Correlation and Regression analysis were used to analyze the data. The results of the study revealed that among the four variables, brand perception and perceived quality did have significant positive impact on brand awareness of local leather footwear while advertising and product innovation did not have much relevance.