Abstract
The business development literature illustrates the importance of relationships on achievingtargets and ensuring the sustainability of enterprises. In this paper the sphere of franchisingwhich is essentially an entrepreneurial business is used to link measures of business relationshipsin the domains of trust, credibility, commitment, integrity, confidence and trust to the successof the business. It is found that irrespective of size and age of the franchise and business sectorof operation that these relationships are important determinants of success. Although they donot act directly to enhance the prospect of success it is via their interactions that success arises.Keywords: Entrepreneurial Business; Business-to-Business Relationships; Franchising; Trustand Commitment.