Abstract
Rapid use of internet-based applications like mobile library applications (MLA) are depicting the modern era of digital students and literature broadly discussed the initial adoption of MLA among students. However, there is a need to investigate the continuance use intention of applications to overcome an acceptance-discontinuance phenomenon. Therefore, this research was performed for the empirical support toward continued usage of MLA by integrating an extended expectation confirmation model (EECM), technology acceptance model (TAM), media affinity theory, and service quality. This study worked on the focus of uncovering the factors which were creating hindrance in long term use of MLA. It was conducted with the self-controlled cross-sectional survey based study. An overall 307 surveys were collected to verify the proposed theoretical model with structural equation modelling (SEM) technique. Finding of the study inferred that service quality, confirmation, MLA affinity, perceived usefulness, satisfaction and perceived ease of use are explaining the direct or indirect strong influence on continuous use of MLA. Current research empirically assessed to expose the deep intuition toward users? continuous usage intention of MLA. Outcomes will oblige as a controller for operative choices in development and resource distribution toward confirming the accomplishment of the mobile library application?s mission and vision.