Abstract
This study proposes a new model of technology adoption in a mobile wallet application context, which includes the provider's reputation and profession, trust, perceived value, and security of mobile wallet applications. Based on a survey of 382 users, a structural model was verified. A multi-group analysis was conducted to verify the moderating impact of the provider's profession. Our results confirm the impact of the provider's reputation on trust and perceived security; both verified as antecedents of the continuance intention. Besides, the provider's profession moderates the impact of reputation on trust. The study suggests that mobile wallet application providers focus on reputation in their communication strategy to build and maintain trust. In addition to the moderating role of the providers' profession, verifying provider's reputation as a factor enhancing the trust and perceived security of the mobile wallet application constitutes the main originality of this paper.