Abstract
Social networking is one of the most important tools of e-marketing that helps reach customers, identify their trends and communicate with them. Social networking sites can help policy makers to prioritize decisions, choose between opportunities, and encourage the public to accept new programs, plans and policies. Overall marketing strategies are one of the most important new global developments that forcefully imposed itself during the last decade of the 20th century. Has become one of the pillars of the new global economic order, there is no doubt that the new economy focuses on the simultaneous use of the Internet. There is no doubt that e-commerce has become a reality. There are profits to be gained Because of the e-commerce. There are laws governing e-commerce and legislation among countries to regulate the procedures of this trade to serve the economies of those countries. The study will highlight the most important indicators that reflect the size of its spread worldwide. Then, it will discuss the online shopping, the most important indicators that reflect the spread of this new style of shopping, and then identify the main advantages of online shopping and challenges, and determinants of the success of online shopping . This research focuses on the factors influencing consumer adoption of the Internet as a means of shopping, which contributes to the rapid adoption of this type of shopping. Considering the researcher's review of the findings of the previous studies on the factors affecting the adoption of shopping online, the researcher will shed light on the role played by the researcher in addition to what the role of social networks can play in supporting shopping in different business environments.