Abstract
The COVID-19 pandemic has rekindled interest in online learning as a desirable substitute. In Saudi Arabia’s educational system, technology and online learning are becoming more and more significant. In order to prepare students for the digital age and Saudi Vision 2030, there is an increasing desire for educational institutions to use e-learning. Students and faculty at Saudi institutions now have more opportunities to better grasp the globalized digital age thanks to the integration and acceptance of digital technology into learning and teaching. Therefore, this study aims to analyze and investigate the educational quality, social influence, and TAM Model factors that increase the students’ attitude toward using e-learning; thus, it affects students’ satisfaction and academic performance. The study was conducted at two universities in Saudi Arabia. Structural equation modeling (SEM) and route analysis were used to evaluate the research model and analyze data from e-learning users through a questionnaire. The findings revealed that perceived ease of use (PEU) and perceived usefulness (PU) mediate the effects of educational quality (EDQ), social influence (SOI), and perceived enjoyment (PE), which in turn affect students’ attitude toward use (ATU), and students’ satisfaction with using e-learning systems (SSE). Additionally, the results demonstrated that the mediator factors had favorable “R square (R
2
)” values for adopting e-learning systems in higher education, with PEU = 0.562, PU = 0.712, ATU = 0.608, and SSE = 0.636. The hypotheses’ findings led to the development of a validated instrument to measure students’ online learning in Saudi Arabia’s higher education.