Abstract
This work theoretically examines the flow and heat transfer characteristics due to an exponentially stretching sheet in a Powell-Eyring fluid. Governing partial differential equations are nondimensionalized and transformed into non-similar forms. Explicit analytic expressions of velocity and temperature functions are developed by homotopy analysis method (HAM). The Numerical solutions are obtained by using shooting method with fourth-order Runge-Kutta integration technique. The fields are influence appreciably with the variation of embedding parameters. We noticed that the velocity ratio has a dual behaviour on the momentum boundary layer. On the other hand the thermal boundary layer thins when the velocity ratio is increased. The results indicate a significant increase in the velocity and a decrease in thermal boundary layer thickness with an intensification in the viscoelastic effects.