Abstract
Purpose This study aims to assess the effectiveness of entrepreneurial education (EE) through its impact on the predictor of behavior, which is entrepreneurial intention (EI), by studying the context of a Saudi university, in this case, Umm Al Qura University (UQU). The research theorizes a relationship between EE, innovativeness (INN) as a dimension of personality traits (PTs), and EI, mediated by entrepreneurial motivation (EM). Additionally, in this study, INN played a mediator role between EE and EI. Design/methodology/approach All direct and indirect effects were tested using a quantitative approach. A sample of 240 undergraduate UQU students from different specialties was applied. UQU is witnessing an unprecedented movement that seeks to spread entrepreneurial culture throughout the educational system as a whole, following the recommendations of the Kingdom's 2030 vision. Findings The results indicate that EE and INN significantly predicted EI, though in an uneven manner. However, EM played a significant mediator role only between INN and EI. INN is a significant mediator in the relationship between EE and EI. Practical implications Future entrepreneurs must learn how to think, communicate, solve problems, deal with failure and exploit new opportunities. However, the debate over the contribution of EE to entrepreneurs is continuing. All educators, government officials, members of society and others are involved in encouraging entrepreneurial initiative. They should consider and understand how to affect entrepreneurial feasibility and desirability. Originality/value Variables included in the research model are not original; however, rarely in recent research works have psychological variables such as EM and INN been integrated into one model to explain the intention to enterprise business. This study provides a well-supported explanation of intention as a good predictor of entrepreneurial behavior that will be useful to all involved in encouraging potential entrepreneurs to succeed.