Abstract
This article describes the boundary layer flow and heat transfer in a second grade fluid over a stretching sheet. Heat transfer analysis is carried out in the presence of a Newtonian heating. The partial differential systems have been transformed into the ordinary differential systems by appropriate relations. Homotopy analysis method (HAM) is used for the solutions. Graphical and tabulated results are presented to see the significance of influential parameters on the velocity and temperature fields. It is seen that temperature profiles and heat transfer rate significantly increase by increasing the conjugate parameter (gamma) for Newtonian heating.