Abstract
Green and blue infrastructure has gained importance for energy firms around the globe due to increased focus on addressing emerging challenges raised in the achievement of green innovation (GI) and the protection of the environment. Pollution reduction and green technology are key factors that help to accomplish GI. The aim of the current research was to examine how green and blue infrastructure and green technologies impact and improve energy firms' business GI in Pakistan. Quantitative methods were used for the collection of data from 475 managers, policymakers, senior employees, owners, and CEOs. Findings demonstrated that green and blue infrastructure and GI were positively linked. The results also showed that pollution reduction played a mediating role between blue infrastructure and GI. Furthermore, findings also revealed that green technology played a moderating role between green and blue infrastructure and GI. Pollution reduction is a crucial factor in developing the GI performance of energy firms. These new outcomes extend green and blue infrastructure and GI literature and provide empirical proof for practitioners and policymakers. Our study suggests that green technology positively influences green and blue infrastructure, which in turn is associated with GI. This study is based on critical factors that have encouraging impacts on GI.