Abstract
We addressed mixed convected stretching flow considering Williamson liquid subjected to variable conductivity. Transportation of heat is investigated employing generalized Fourier law and heat generation. Governing non-linear expressions are achieved through well-known boundary-layer concept. Transformation procedure converts PDEs into ODEs. Homotopy concept is used for non-linear analysis. Novel attributes of non-dimensional variables are scrutinized via graphical outcomes. We found higher temperature subjected to generalized Fourier law in comparison to well-known Fourier law.