Abstract
This study will shed light on the opportunities for improvements in the function of interaction between Interactive art installations and the spectators. Where a synthesis of the analysis and evaluation of sensory, cognitive and perceptual human and socio-cultural factors in various research studies and an undergoing case study will be presented. The main goal of this study is to enhance the user experience and bring it to a higher level by considering the human factors in the interactivity aspect, as we human beings have different levels of cognition and perception that will compose our experience with the IMAI.