Abstract
Retail industry of India is one of the boom sectors with growth potential. However, Indian retail industry growth is comparatively slower than other parts. This study assesses the strategic issues related to the impact of foreign direct investment (FDI) on the retail industry of India and the Indian retail industry's trend along with the foreign companies' entry into the Indian market. Certain factors have been found crucial in the existing scenario which forces unorganized retailers to bring change in their business operations. This study was carried out in western Uttar Pradesh of India. The data was collected through a structured questionnaire by personal interview. This study indicates that 47% of the consumer purchase/ buy from unorganized shops and 53% buy from organized shops/outlets on the other side, 38% consumer purchase from conventional stores and from neighbourhood shops while 25% buy from other sources. The analysis shows that 41% of the respondents prefer to buy from supermarkets, however, 33% of the respondents prefer to buy from chain stores. Similarly, 18% of the respondents buy groceries from unorganized shops while 14% of respondents each prefer textiles and vegetables from unorganized stores, The study shows that 18% of respondents buy durable products/ items from organized stores followed by 17% respondents who buy textiles also from organized shops. It is also concluded that 17% of consumers buy from unorganized shops due to affordable prices and/or low prices while 15% of respondents stated that they get better customer care services whom they buy from unorganized retailers. (C) 2020 INT TRANS J ENG MANAG SCI TECH.