Abstract
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Evidence of limited knowledge and various attitude toward exclusive breastfeeding and early initiation among Saudi expecting mothers.
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This study identified risk and protective factors that might tailor future effort and initiatives to promote exclusive breastfeeding in Saudi Arabia.
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Evidence of importance of breastfeeding education to promote exclusive breastfeeding and early initiation.
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mHealth based education can alter intention positively toward exclusive breastfeeding.
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mHealth based education can present a public health intervention that is wildly distributed, accessible, easy to implement and affordable.