Impact of satisfaction with e-retailers' touch points on purchase behavior: the moderating effect of search and experience product type (vol 26, pg 225, 2015)

Journal article

Open access

Peer reviewed

Jeen-Su Lim, Abdulrahman Al-Aali and John H. Heinrichs

Marketing letters, Vol.26(4), pp.727-727

01/12/2015

Abstract

Business

Business & Economics

Social Sciences

url

https://doi.org/10.1007/s11002-015-9386-6View

Published (Version of record) Open

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Title: Impact of satisfaction with e-retailers' touch points on purchase behavior: the moderating effect of search and experience product type (vol 26, pg 225, 2015)
Creators - without role: Jeen-Su Lim - University of Toledo
Abdulrahman Al-Aali - King Saud University
John H. Heinrichs - Wayne State University
Publication Details: Marketing letters, Vol.26(4), pp.727-727
Publisher: Springer Nature
Number of pages: 1
Identifiers: 9946272608331
Academic Unit: King Saud University
Language: English
Resource Type: Journal article