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Low-fit cause-related marketing: When and why do consumers respond positively?
Journal article   Open access  Peer reviewed

Low-fit cause-related marketing: When and why do consumers respond positively?

Boshra Mozaffar, Arash Ardavani, Hisham Muzafar and Iskandar Idris
Journal of nutrition and metabolism, Vol.2023
08/03/2023
PMID: 36937245

Abstract

Life Sciences & Biomedicine Nutrition & Dietetics Science & Technology
url
https://doi.org/10.1155/2023/6711071View
Published (Version of record) Open

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