Abstract
In recent years, recommendation systems have seen significant evolution in the field of knowledge engineering. Most of the existing recommendation systems based their models on collaborative filtering approaches that make them simple to implement. However, performance of most of the existing collaborative filtering-based recommendation system suffers due to the challenges, such as: (a) cold start, (b) data sparseness, and (c) scalability. Moreover, recommendation problem is often characterized by the presence of many conflicting objectives or decision variables, such as users' preferences and venue closeness. In this paper, we proposed MobiContext, a hybrid cloud-based bi-objective recommendation framework (BORF) for mobile social networks. The MobiContext utilizes multi-objective optimization techniques to generate personalized recommendations. To address the issues pertaining to cold start and data sparseness, the BORF performs data preprocessing by using the Hub-Average (HA) inference model. Moreover, the Weighted Sum Approach (WSA) is implemented for scalar optimization and an evolutionary algorithm (NSGA-II) is applied for vector optimization to provide optimal suggestions to the users about a venue. The results of comprehensive experiments on a large-scale real dataset confirm the accuracy of the proposed recommendation framework.