Abstract
This paper adds to the existing body of knowledge on green procurement approaches and sustainability theories for procurement management. It provides practical factors that can directly help the practitioners in implementing green procurement in construction projects. Green procurement is a new era in the construction industry of Pakistan. Thus, this paper aims to quantify the factors improving the adoption of green procurement in construction projects. A detailed literature review has been conducted to design and develop a conceptual model for green procurement. The study intricates the perception of 77 experienced practitioners involved in handling construction projects. The model was analyzed and validated with a partial least squares structural equation modeling technique with SmartPLS V3 software. The model results indicate that market factors and techniques play an essential role in enhancing green procurement acceptance and adoption. This study highlights the gap in achieving sustainability and controlling the environmental impacts caused by construction activities. It assists the construction practitioners to implement the green procurement for better environmental and sustainable performance.