Abstract
A mathematical model is constructed to investigate the three-dimensional flow of a non-Newtonian fluid. An incompressible viscoelastic fluid is used in mathematical formulation. The conjugate convective process (in which heat the transfer rate from the bounding surface with a finite capacity is proportional to the local surface temperature) in three-dimensional flow of a differential type of non-Newtonian fluid is analyzed for the first time. Series solutions for the nonlinear differential system are computed. Plots are presented for the description of emerging parameters entering into the problem. It is observed that the conjugate heating phenomenon causes an appreciable increase in the temperature at the stretching wall.