Abstract
In this paper, we propose a new family of interval valued (IV) convex functions termed as generalized modified (p, h)-convex IV functions. We obtain the counterpart of Hermite-Hadamard H . H inequality by extending the IV fractional integral to the IV psi(k)-Riemann-Liouville (psi(k) - RL) fractional integrals. Also, several inequalities using extended operations on the newly defined class of convex IV functions are given.