Abstract
This paper seeks to apply the resource-based view theory of organisational competitiveness based on in-depth interview, document review and observation of 13 small technology-based companies in Malaysia. Based on an exploratory study, the interplay of innovativeness and value creation as the main drivers of competitiveness within the perspective of time were studied. In addition, three types of value creation and the transition from compatitive advantage to comparative advantage were uncovered. To conclude, only a few companies were able to demonstrate capabilities to become global players in the near future. We propose that Malaysian companies embrace the concept of learning culture to be the driver for the attainment of high value added value creation and organization innovation.