Abstract
The Internet of Things (IoT) has had a considerable influence on our daily lives by enabling enhanced connection of devices, systems, and services that extends beyond machine-to-machine interactions and encompasses a wide range of protocols, domains, and applications. However, despite privacy concerns shown by IoT users, little has been done to reduce and protect individual information exposure. It is extremely difficult to mitigate IoT devices from reidentification threats which is why it is still a major challenge for IoT users to securely protect their information. The trust controls how we regulate privacy in our IoT platforms in the same way that it governs personal relationships. As IoT devices become increasingly linked, more data is shared across individuals, businesses, governments, and ecosystems. Technologies, sensors, machines, data, and cloud connections all rely largely on trust relationships that have been formed. With the rapid growth of additional types of IoT devices that are being introduced, it, therefore, expands privacy concerns and is difficult to develop trust with an IoT system or device without the option to regulate information privacy settings. Privacy has always been a barrier for many devices as they race for the early adoption of IoT technologies. Several Internet of Things devices or systems will continue to pose privacy threats. As a result, the main objective of this study was to examine the individual understanding of privacy and to promote information privacy protection awareness not only to IoT users but also to organizations that use IoT devices or platforms to run their day-to-day business operations. Furthermore, the objective extends to compare user knowledge and concerns about IoT privacy, as well as to identify any common attitudes and variances. However, in terms of enhancing individuals' knowledge, an artifact was developed to educate and enhance information privacy awareness among IoT users. A pre- and postquestionnaire was generated to test and validate user knowledge regarding information privacy protection in IoT. The study was conducted using a quantitative research method. Findings indicate that IoT users' awareness of information privacy protection turned out to be average, suggesting a need for education and awareness. Several participants stated that information privacy protection awareness is required within the community to educate, raise awareness, eliminate human error, and enable individuals to be conscious of their privacy when surfing the Internet.