Abstract
The Kingdom of Saudi Arabian (KSA) has a substantial water shortage problem where water demand far exceeds water resources sustainable yields. This fact has motivated the Ministry of Water and Electricity (MOWE) to launch a massive water conservation awareness program to enhance water-using efficiency in the country. The MOWE among other water awareness activities has introduced a four-stage program of free distribution of water conservation tools. This research reviewed the domestic water conservation awareness program in Saudi Arabia and assessed the program performance through conducting questionnaire surveys. The latter was designed and implemented in Al-Khobar city in the Eastern Province to measure public awareness regarding water issues. The survey started on April 28, 2012, and continued for 3 weeks. A total of 197 questionnaires were completed. The survey results showed a relatively low awareness among respondents about water shortage problem in the Kingdom. A low percentage of respondents have water conservation tools installed in their houses, but a high percentage is willing to buy and install water conservation tools. The majority of respondents consider the water price low and are willing to pay more for water. The respondents’ feedback highlighted the need to improve the current water conservation awareness program.