Abstract
Perceptions, attitudes and anticipated behavior represent very useful information for decision and policy makers before they implement proposed new policies. Road safety is one of the most critical fields in the built environment. In the Kingdom of Saudi Arabia, women started driving in 2019. There is a huge shortage of studies that investigate users' attitudes and behavior, particularly women, in Saudi Arabia. It is very timely therefore, to assess their perceptions, attitudes and raise their awareness towards road safety. In this paper, the perceptions and attitudes towards road safety and relevant policies and programs were assessed and compared using two approaches: analytical and a fuzzy logic system. By means of a questionnaire, a total of 17 road safety policies, including engineering, enforcement programs, education programs and legislation programs, were presented to the participants and assessed. These policies were assessed from the viewpoint of Saudi women. The engineering policies included the use of road signs and marking, improving road network alignment, monitoring driver speed and engineering speed reduction measures. The assessment was in terms of the usefulness of the policies to reduce traffic accidents and improve road safety in Riyadh. A total of 375 participants were surveyed. Using a Likert scale response system to report the Saudi female participants' opinions, two sets of indices were calibrated to evaluate the perceived usefulness and acceptability of the safety policies. A MATLAB simulation of a fuzzy logic system was utilized to assess, investigate and compare travel attitudes and perceptions of road safety. The results indicate overall encouragement for the safety programs and policies by the participants. Most of the support seems to be for the engineering program. The physical presence of traffic police was observed to have scored the highest. This is an interesting result that shows that enforcement policies are still perceived to be the most effective. In this category, the policy of enforcing speed limits showed high support, amongst the other policies. While a fuzzy logic analysis is typically used in hard engineering assessments and investigations, such as mechanical engineering and system design applications, the results obtained in this investigation show that the efficacy and adequacy of the proposed fuzzy logic control system in assessing attitudinal data was sufficiently good to be recommended for future research. The outcomes from both sets of approaches, the analytical and the fuzzy logic, showed comparable results, which also demonstrates the potential benefits of using the fuzzy system in many attitudinal and behavioral studies.