SUPPLIER RELATIONSHIP MANAGEMENT QUALITY AND MARKETING PERFORMANCE: DOES STRATEGY MATTER?

Journal article

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Abdelsalam Adam Hamid, Al. Beisani Al. Nabulsi Yousif, Noorul Shaiful Fitri Abdul Rahman, Swar Dahab Khalil Alshareef and A. A. Yousif

Polish Journal of Management Studies, Vol.24(2), pp.136-155

29/12/2021

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Title: SUPPLIER RELATIONSHIP MANAGEMENT QUALITY AND MARKETING PERFORMANCE: DOES STRATEGY MATTER?
Creators - without role: Abdelsalam Adam Hamid
Al. Beisani Al. Nabulsi Yousif
Noorul Shaiful Fitri Abdul Rahman
Swar Dahab Khalil Alshareef
A. A. Yousif - University of Jeddah
Publication Details: Polish Journal of Management Studies, Vol.24(2), pp.136-155
Identifiers: 9933312208331
Academic Unit: University of Jeddah
Language: English
Resource Type: Journal article