Social media campaigns and domestic products consumption: a study on an emerging economy

Journal article

Open access

Peer reviewed

Sneha Rajput, Ganesh Dash, Nischay Upamannyu, Bhuvanesh Kumar Sharma and Prakash Singh

Cogent business & management, Vol.9(1)

31/12/2022

Files and links (1)

url

https://doi.org/10.1080/23311975.2022.2143018View

Published (Version of record) Open

1 Record Views

Title: Social media campaigns and domestic products consumption: a study on an emerging economy
Creators - without role: Sneha Rajput - Atal Bihari Vajpayee Indian Institute of Information Technology and Management
Ganesh Dash - Saudi Electronic University
Nischay Upamannyu - Atal Bihari Vajpayee Indian Institute of Information Technology and Management
Bhuvanesh Kumar Sharma - Symbiosis International University
Prakash Singh - Saudi Electronic University
Publication Details: Cogent business & management, Vol.9(1)
Identifiers: 9910105208331
Academic Unit: Saudi Electronic University
Language: English
Resource Type: Journal article