Abstract
The present study explores the effect of supply chain integration on the operational performance of an internet-based online business based in China. The study is based on primary data collected through a questionnaire distributed to supply chain professionals of the stated companies. After distributing the questionnaire and collecting the responses, an exploratory factor analysis is conducted to validate the instrument. Afterward, the confirmatory factor analysis (CFA) analysis is conducted, and finally, the structural equation modeling (SEM) technique is used to determine the validity of the research hypotheses. The results indicate that integrating different aspects of the supply chain positively impacts the operating performance, improving the financial performance of the companies involved in the integration process.