Abstract
The National Institute of Nutrition initiated a study to collect baseline data on knowledge, attitudes and behaviours of Canadians regarding fat, fibre and cholesterol. In October 1989, a national random sample of 1980 adults was interviewed. Nutrition was ''very'' to ''extremely'' important to 59% of respondents. Fat (71%) and fibre (67%) were key concerns, followed by cholesterol (60%). Yet, fewer than one-third were likely to make further changes to their diets. Respondents reported reducing their fat intake by: 1) selecting lower-fat foods; 2) preparing foods differently; and 3) eating less of certain foods. Reducing intake of fats and oils or baked goods was seldom mentioned. To reduce cholesterol intake, respondents avoided ''cholesterol foods'' and eggs, yet overlooked key sources of fat. Fruits, vegetables, cereals and whole grain products were consumed to increase fibre intake. The majority of Canadians was unfamiliar with 12 of 15 common fat, fibre or cholesterol terms. Media were the primary source of nutrition information, but doctors and dietitian-nutritionists were the most trusted. Canadians are concerned about nutrition, especially fat and fibre, and try to follow healthful eating practices. However, they remain confused about the link between total fat intake and blood cholesterol and succeed only partially in avoiding key sources of dietary fat.