Abstract
Purpose -The purpose of this paper is to analyze the potential of partnerships of the European Union (EU) with two of the so-called BRIC countries, i.e. Brazil and India.
Design/methodology/approach -The scope of analysis will be the EU vis-a-vis Brazil and India, using two types of trade liberalization: bilateralism/regionalism and multilateralism.
Findings -It is found that Brazil and India want to become more important players; yet, they seem to lean against "old" powers (mainly the USA), and tend to focus on south-south regionalism.
Research limitations/implications -The present study provides a starting-point for further research on the relationship between the European Union and the new leading powers.
Originality/value -This paper offers practical information to anyone interested in the role of Brazil and India in their relations with the EU,bilaterally/regionally and multilaterally.