Abstract
Drivers face many challenges when driving under unfamiliar traffic regulations, which may lead to a reduction in road safety. The need to adjust to different traffic rules could be a major factor toward a safer drive. Gamification is a promising way to enhance the user engagement in non-game tasks. In this paper, we hypothesize that gamification can improve driving performance and minimize the number of driving errors when driving under unfamiliar traffic regulations and thus enhance road safety. A game was designed to provide gamification elements in a simulated driving environment with unfamiliar traffic regulations where the players were motivated to reach the target with no errors. In the experiments, 14 participants who were not familiar with the designed traffic regulations were asked to drive a car simulator in two scenarios. The first scenario had no gamification elements, whereas the second one included gamification elements. The results indicated that gamification significantly helped the participants to drive in the correct traffic flow with the proper use of vehicle configuration. Our findings show that gamified simulation is a reasonable method to adjust the required driving performance and behavior to safely drive under unfamiliar traffic regulations.