Abstract
More- over, it is forecasted to reach only approximately 11.5% in 2020.6 In fact, successful promotion of generic medica- tions requires all stakeholders and involved parties includ- ing educational institutions (colleges of pharmacy and colleges of medicines) to play active roles in this regard. [...]as part of the national efforts, colleges of phar- macy in Saudi Arabia need to ensure that future pharmacy practitioners are empowered with adequate knowledge regarding generic medications, generic substitution, and relevant concepts, such as bioequivalence.