Abstract
Purpose The purpose of this study is to explore the factors that influence Saudi Arabian women to persist in nontraditional work careers, which are primarily in gender-integrated work environments and male-dominated industries. Design/methodology/approach Qualitative research was conducted based on semistructured interviews with 30 Saudi women - 18 of whom were working in nontraditional careers and 12 of whom had worked in nontraditional careers but subsequently left to pursue more traditional, female-associated career opportunities. Interview data were recorded, transcribed and analyzed using grounded theory methods. Findings Distinct similarities and differences between the two subsamples emerged from the data. Similarities between the two groups included men's underestimation of women's performance, lack of access to workplace sites and resources, male colleagues' cultural fears of violating gender norms and social rejection of women in the workplace. Women who persisted in nontraditional work careers articulated a high level of self-efficacy, an optimistic future vision, positive relationships with male colleagues and family support, which enabled them to persevere despite numerous difficulties associated with working in a male-dominated environment. A conceptual model is developed that integrates the findings explaining Saudi women's persistence in nontraditional work careers. Research limitations/implications Self-reported data and a small sample size are the main limitations of this study. Practical implications Male managers of women in nontraditional work settings are encouraged to engage positively with women professionals in their teams and to provide opportunities for growth and development for all members of the workforce. Saudi public policy decision-makers, families, educators and organizations interested in retaining and increasing female workforce participation should take into account the factors influencing Saudi women's persistence in nontraditional work careers. Originality/value Although some studies in Western contexts have addressed the factors that influence the persistence of women in nontraditional careers, less work has been done in the Middle East and North Africa (MENA) sociocultural context. Specifically, in the present study, the authors investigate the factors that influence women's persistence in nontraditional careers in Saudi Arabia's high gender-role-oriented culture.