Abstract
The objective of this paper is the study of the link between social and financial performance and the objectives of the Kingdom's Vision 2030. The methodological tool of this contribution tries to measure the effect of social and financial performance and the objectives of the Kingdom's Vision 2030. The main purpose of the research is focused on the empirical approach justified by the use of a linear model. The paper presents the results of an empirical analysis that showed a positive effect of social and financial performance on the objectives of the Kingdom's Vision 2030. The results found suggest that size, risk, and sector do not moderate the relationship between social responsibility and financial performance. The results showed a positive impact between social and financial performance with the objectives of the Kingdom Vision (2030) and implied that social and financial performance has a positive and significant relationship with the Kingdom Vision (2030). The results of the research can be useful for companies to promote the social and financial performance for a good realization of the Kingdom Vision (2030) and provide information to take the necessary policy suggestions to maintain the social performance and limit the average of financial performance.