Abstract
This article deals with three-dimensional non-Newtonian Jeffrey fluid in rotating frame in the presence of magnetic field. The flow is studied in the application of Hall current, where the flow is assumed in steady states. The upper plate is considered fixed, and the lower is kept stretched. The fundamental equations are transformed into a set of ordinary differential equations (ODEs). A homotopy technique is practiced for a solution. The variation in the skin friction and its effects on the velocity fields have been examined numerically. The effects of physical parameters are discussed in various plots.