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Time Spent on a Web Page is Sufficient to Infer a User's Interest
Journal article

Time Spent on a Web Page is Sufficient to Infer a User's Interest

W Alhalabi, M Kubat and M Tapia
Proceedings of the IASTED European Conference on Internet and Multimedia Systems and Applications
01/01/2007

Abstract

An important research problem in Internet search engines is how to predict a frequent user's interest in certain type of web sites. Such personalized approach is believed to improve the ranking of the hyperlinks returned by a search engine. In this paper, we report experiments that indicate that the most important criterion to gauge the user's interest is the time he or she has spent in a given web site in the past.

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