Abstract
The aim of this research is to highlight the significance of an integrated view for evaluating web service performance, thereby achieving e-customer loyalty. The study examined the effect of transaction cost performance analysis with analysis forecasting factors (time/schedule analysis and forecasting, cost analysis and forecasting, and quality cost analysis forecasting), as well as, their relationship among them with satisfaction analysis forecasting and finally the relationship with e-loyalty. Since the contributions of technology appear in all trends and aspects nowadays, this study developed a conceptual model. The model proposes that the transaction cost performance has influence on forecasting factors. Moreover, there is relationship between satisfaction analysis forecasting (SAF) factors and the final effects on e-loyalty