Abstract
Despite the valuable contribution of recent debates on the role of communities in the process of intra organizational coordination, especially those related to communities of practice, several questions remain settled and relegated to an outer edge. Particularly, we will be discussing weather communities can clear up the mechanism of selection of emergent rules and practices within an individualistic paradigm: can the individual be matched with communities and hence repositioned in the issue of intra organizational coordination? We also pose the possibility of conceiving firms as a corps of interconnected communities of struggle through which we aim at enhancing a thermodynamic vision of interactions that take place within and between distinct communities. Our discussion will be firstly built on Nietzsche's critiques of Identity with regard to the development of affirmation of rationality and difference, and secondly on Bourdieu's explorations of the roles and impact of struggles on the process of social distinction within groups interacting at both cognitive and practical branches. The background of the paper is above all an apology of sociocognitive distance. Our main findings pertain to the necessity of getting rid of a rosy conceptualization of social communities by emphasizing the role of their history and social traditions in their organizational performance where they cannot be efficient or effective unless they remain heterogeneous and enhance their members distinctiveness.