Abstract
This study aims to understand and analyze what influences female students to choose a college major in the United Arab Emirates (UAE). To accomplish our target, we conducted a survey with mostly female first-year undergraduate students (N = 496) at Zayed University to understand the personal, social, and financial factors influencing students' major choices. Further, this study also asked students to specify their actions before deciding on their major and assessed the information that could be helpful for future students to decide on their majors. Last, the study investigated how Science, Technology, Engineering, and Mathematics (STEM) students differ from other students in their major decision. The results show that financial factors such as income and business opportunities related to the major are crucial. Further, gender suitability for the job and passion are influential. Students conduct internet searches, use social media, and read brochures in the process of major decisions. Moreover, students think job alignment with the UAE vision and information related to job availability, income, and skills are critical for future students to decide on their major. Finally, STEM students are more influenced by business opportunities, prestige, and career advancement than others.