Abstract
The main goal of higher education institutions is to present a high level of quality education to its students. This study uses data mining techniques to extract educational data from cumulative databases and used them to make the right decisions. This paper also aims to find the factors affecting students' academic performance in Majmaah University, KSA, during 2010 - 2017 period. The study utilized a sample of 6,158 students enrolled from two colleges, males and females. The results showed a high percentage of stumbling and dismissed between graduate and regular students where more than 62.5% failed to follow the plan. Only 2% of students scored distinction during their study of all graduated since their grade point average, secondary level, was statistically significant, where p<0.05. Dismissed percentage was higher among males. These results promoted some recommendations in which decision-makers could take them in considerations for better improvement of academic achievements: including of specialized programs to follow-up in regards to stumbling and failure. Utilization of different communication tools are needed to activate academic advisory for dismiss and evaluation.