Abstract
Given the increase in online shopping and the prevailing research gap, this study designed and implemented an online shopping system for Gulf brands. It presents an online customization feature-based design and implementation concerning the case of GhazzawiGowns. The study used the B/S model (browser/server) to design and implement an online shopping system for Gulf brands. This system was developed because online shopping is increasing in the Gulf. Users were asked to provide their input concerning the services and website usage. Feedback showed that the developed system could effectively meet customers' online shopping needs. However, only a few agreed that Gulf brands provided customization. This highlights that very few services are being offered online that give users a choice to customize products. The provided functions and descriptions of the system were user-friendly and provided greater accessibility to address various design issues. However, the webpage needs to be updated to improve offerings and services.