Abstract
Knowledge management is one of the issues that closely touches the core of organizations, and its application greatly contributes to improving the performance of academic institutions and achieving a competitive advantage. In addition, it is also so important to know the cognitive behavior, as human behavior is affected in general by environmental conditions and variables, and the needs differ according to different age stages. Thus, the behavior knowledge helps to deal accurately with others and choose the appropriate approaches to do so. Added to that, the study of behavior must not be limited to the individual behavior, but it should necessarily include group behavior as well. Accordingly, and standing upon the previous premises, this study seeks to identify the cognitive behavior, as we will define the concept of the cognitive behavior, its most important objectives, its characteristics, the factors that affect it, its forms, in addition to knowing the trends of faculty members in the Department of Information Science at King University Abdul Aziz in Jeddah (Female Section) towards the cognitive behavior goals. The study relied on the descriptive survey method, and to achieve the objectives of the study, a questionnaire was designed that includes two parts where the first part deals with general data (personal), and the second part stresses questions related to the objectives of cognitive behavior. The researcher used the Likert quadruple scale (strongly agree, agree, disagree, strongly disagree). This study reached a set of results, the most prominent of which were that it became clear through the study the extent of the cognitive awareness possessed by the sample members. In fact, most of the results indicated the extent to which the sample members realize the importance of practicing cognitive behavior and achieving its goals. The current study reached a set of recommendations, including the necessity of advance planning and direct use of the latent energies within the faculty members (study community), and encouraging them to manage knowledge and adhere to its behavior through providing the appropriate environment for that.